Decca Distribution is a well-established plumbing merchant with a strong reputation for supplying GRP water tanks and accessories for industries and businesses that need reliable water storage. While they had been running their own Google Ads campaigns to boost sales, they weren’t seeing the results they needed. Their ads weren’t reaching the right audience, and website traffic wasn’t converting into actual sales.
That’s where IDIGIU stepped in! We refined their strategy, optimize their ads campaigns, and help them get the most out of their investment.
We started by digging into their existing campaigns to understand what was working and where they were missing opportunities. One of the biggest issues? Their keyword targeting wasn’t hitting the mark, meaning potential customers weren’t finding them, while ad spend was being wasted on searches that didn’t convert. So, we built a strong keyword strategy focused on high-intent searches; the kind that actually drive sales.
With the foundations in place, we restructured and launched new ad campaigns across Search, Display, and Shopping.
Search Ads: We rewrote the ad copy to make it more engaging, structured the keywords into targeted ad groups, and optimized landing pages to encourage more conversions.
Display Ads: We introduced a retargeting strategy, ensuring that people who had shown interest in Decca’s products continued to see relevant ads as they browsed online.
Shopping Ads: We fine-tuned product listings with better descriptions, and high-quality visuals to make them stand out on Google and drive more clicks.
Since kicking off our collaboration in January 2024, Decca has seen huge progress in their online sales. So far, the new campaigns have generated over $46,000 in sales, with an impressive 256% ROI. By continuously refining bidding strategies, testing new ad creatives, optimization, and monitoring performance closely, we’ve been able to reduce wasted Ad spend, while increase conversions.
We’re continuing to fine-tune their campaigns, test new opportunities, and push their results even further.
Testimonial
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